FoodIT challenged 3wks to deliver a complete end-to-end solution for restaurant orders. What happened next was magic.
Where it Began
FOODit, was a new company created from its parent company, JJ Foods Service. JJ Foods is a major wholesale retailer in the UK, delivering food to more than 40,000 restaurants across the country. FOODit engaged 3wks to assist in building their digital offering for restaurants. Their vision was to provide a complete end-to-end online platform to help restaurants get more orders and help better manage their business. Through the Google cloud partnership Foodit found 3wks who flew over to the UK to explain the process via a half-day workshop with Rif Kiamil, the CEO. Given the go-ahead we immediately started delivery and within a couple of weeks had built a baseline product which we were validating with real restaurants.
Drivers for change
JJ Foods spoke with restaurants on a daily basis and noticed that they were unhappy with the current online model of being forced into a marketplace which charged high percentage fees and pressured discounting. It was also apparent that restaurants struggled with technology, and moving their business online. They were making large investments in expensive EPOS systems and spending significant amounts of money on dead websites which resulted in no traffic, and in a many cases degraded the brand of the restaurant due to poor design.
The learnings from being able to move so quickly and validate ideas were invaluable to FOODit as it allowed the product to move in a direction which solved the real issues the customers had rather than assumed problems. A year later FOODit had delivered the product to hundreds of customers and generated thousands of orders on the platform. FOODit had matured as a product and 3wks assisted the transition over to FOODit’s new internal team.